Jeni’s Splendid Ice Cream hosts grand opening event for new Columbia location

COLUMBIA, S.C. (WIS) – Jeni’s Splendid Ice Cream opened its first Columbia shop.

The city celebrated the newest location Thursday evening with an official grand opening.

The shop features at least 20 rotating flavors, including Bramble Berry Crisp and Gooey Butter Cake. The event had free scoops, merchandise for the first 50 in line, and a chance for five guests to win free ice cream for a year…

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