The Brief
- Buc-ee’s, the Texas-based convenience store chain, is suing South Carolina clothing brand Born United for trademark infringement.
- Buc-ee’s claims Born United’s beaver logo, featured on tactical gear-themed clothing, is too similar to their iconic beaver.
- The clothing has since been pulled from Born United’s website.
CHARLESTON, S.C. – Texas-based convenience store chain, Buc-ee’s, is suing a South Carolina clothing maker for trademark infringement over its iconic beaver logo.
What we know:
The lawsuit, filed in federal district court in South Carolina, accuses clothing brand, Born United, of using a logo similar to the Buc-ee’s logo on t-shirts, patches and shorts in its online store.…