The University of South Carolina has announced a significant shift in its athletic apparel partnership, entering a 10-year contract with Nike, effective July 1, 2026, marking an end to the reign of the Gamecock’s partnership Under Armour apparel that began in 2007.
Nike will supply all 21 of the Gamecocks athletic organizations with uniforms, equipment, apparel, and footwear. The agreement includes almost 70 billion dollars’ worth in product. Nike has also notified U of SC that performance-based bonuses could be awarded for conference titles and other athletic achievements.
The Nike deal also involves redesign elements. One of these is the renovation of the court at Colonial Life Arena in aims to modernize and enhance gameday experience. As well as changing the design of jerseys for women’s basketball and football…