Connoisseur Media has flipped WARQ/Columbia, SC from “Live 93.5” to “93.5 The Bubble,” a new station they say is built around a “feel good” music vibe rather than a traditional format. The new brand nods to Columbia’s longtime nickname, “Soda City.”
The station will focus on the biggest pop hits of the past three decades along with current songs that fit the sound. Artists in rotation include Taylor Swift, Bruno Mars, Rihanna, Maroon 5, Ed Sheeran, Harry Styles, Sabrina Carpenter, Fall Out Boy, Benson Boone, Coldplay and Dua Lipa, alongside well-known one-hit favorites from the past 20 years.
“One of our goals at Connoisseur Media is to create radio stations that sound and feel like the markets they are in,” said Keith Dakin, Senior VP of Programming. “Columbia was missing a radio station that appeals to the thirty-something female and the music she grew up with, along with the big artists of today. And we liked the opportunity to create a name that felt fun and local.”…