With the third generation active in the family business, Whatley Oil’s Zelmo’s Zip In brand is enhancing its operations — from its modern flagship store to legacy remodels and new fuel pricing software — as it pursues organic growth.
2025 is a big year for Whatley Oil — not only is the company celebrating its 70th anniversary, but its Zelmo’s Zip In convenience store brand is turning 26.
Founded in 1955 by Bruce and Sara Whatley, Whatley Oil, headquartered in Columbus, Ga., serves commercial, agricultural and industrial customers, along with gas and diesel delivery, in addition to its 10 Zelmo’s Zip In convenience stores in Georgia and Alabama…