Realtree and Crown Royal have officially struck a partnership to produce 100,000 cases of limited edition Canadian whiskey.
As part of the deal, the iconic purple Crown Royal bag will be replaced with Realtree’s APX camo pattern. For hunters and whiskey drinkers, it is exactly the collaboration nobody knew they needed.
But the launch event at Realtree Farms in Georgia turned out to be something bigger than just a product announcement…