CALIFORNIA – California-based burger chain The Habit Burger announced, August 22, that they are officially changing its name from The Habit Burger Grill to Habit Burger & Grill.
The company says the change reflects the brand’s commitment to offering more than just burgers.
“From hand-spun milkshakes and crispy tempura green beans to innovative salads and chef-inspired sandwiches, Habit Burger & Grill has always been about the “&” – the extras that make the dining experience special,” said the company press release.
Habit Burger & Grill chief marketing officer Jack Hinchliffe said they’re not changing – just embracing what we’ve always been – an ‘&’ brand.
380 restaurant locations
In March 2020, Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, acquired Habit Burger & Grill.
The fast-casual restaurant chain has grown to over 380 restaurants across 14 states and internationally.
The rebrand was rolled out across the brand’s marketing materials, packaging and digital platforms on August 28, 2024.