Arthur Seago’s first impression when walking into The Ritz Theatre was awe. “It’s impossible to stand in the Ritz and not feel its history,” the new executive director shared. A strong sense of responsibility quickly followed. “[This is] a building that has survived hurricanes, neglect, changing entertainment eras and shifting downtown landscapes.”
With over three decades of leading operational growth and elevating guest experiences in the entertainment and hospitality industry, Seago is particularly passionate about creating environments where people feel something. Now, at the helm of a once-in-a-generation rehabilitation project, he’s inspired by the community’s long-term fight to save it, the momentum behind its restoration and the partnerships in place to make it a reality.
Kylie Cooper: What are a few of your immediate and long-term goals for the Ritz, and what needs to happen behind the scenes to make them a reality?
Arthur Seago: In the immediate term, my focus is on two things: completing our pre-construction requirements and building a strong, well-coordinated capital campaign. Behind the scenes, that means aligning architects, engineers, the Texas Historical Commission and our board as we finalize timelines, budgets and approvals. Long-term, the goal is sustainability. That looks like diverse programming, a strong donor base, community and business partnerships and an operations plan that allows the Ritz to thrive for generations. When the doors open, I want the Ritz to offer film, live theatre, concerts, conventions, educational programming and community events. Getting there requires meticulous planning now…