CUMBERLAND — After taking the day off Thursday for Thanksgiving, the stores at Cumberland Mall were filled with customers kicking off their Christmas shopping on Black Friday.
The number of annual Black Friday shoppers continued to rise this year, said General Manager Christopher McCoy, and part of that success comes from the changes in deals from last year.
“Several of our retailers are providing 50% off the entire store or 40% off, 30% off the entire store versus last year, you would see more signs saying ‘Up to 30%,’ ‘Up to 40%,’ ‘Up to 50%,’” McCoy said. “But when you can go in and get 50% off the entire store, you have a larger selection to choose from as a customer.”…