Alpharetta, Ga. — British clothing brand Boden opened its first-ever store in the United States on Nov. 21 at mixed-use destination Avalon in Alpharetta, Ga. The 2,000-square-foot retail space marks a key milestone in the brand’s U.S. growth strategy.
The new store blends color and wit with the quality craftsmanship that Boden’s customer knows and loves. A bespoke chandelier, commissioned in partnership with British design house Richard Taylor Designs and handcrafted in Italy, lights the space with a gallery-style exhibition featuring iconic British figures personally chosen by its founder and chief creative officer, Johnnie Boden. Illustrations by British artist Charlotte Farmer can also be seen throughout the space. Farmer’s illustration of Boden through the ages will greet guests as they enter the store, charting Boden’s rise from a mail-order startup in 1991 to a globally recognized name in British fashion.
To capture the spirit of the holiday season, the store will showcase Christmas trees decorated with handmade striped baubles from British pottery brand Cornishware and seasonal wreaths crafted by talented local florist Anik Collective…