PLANO, Texas – As Dallas Fort-Worth gears up for a summer of FIFA World Cup 2026™ excitement, Lay’s is bringing fans an eye-catching and immersive, limited-time experience designed to celebrate the energy, flavor and fandom surrounding one of the world’s biggest sporting events.
Key Facts:
- Location: 7-Eleven at Texas Live! | 960 Nolan Ryan Expy, Arlington, Texas 76011
- Exclusive Menu Creations Featuring Lay’s Available: June 18 – 21
- FIFA World Cup 2026 Ticket Giveaway: June 14 – 22
- Event Hours & Additional Details: June 14 – July 14; Hours vary, learn more here.
From June 14 through July 14, Lay’s will transform the 7‑Eleven store at Texas Live! in Arlington into a high-energy pre-game destination, where fans can customize their Lay’s chips into an exclusive, limited-time dish, take part in a “yellow card” activation for a chance to win FIFA World Cup 2026 tickets or score branded merchandise, and take pictures of the bold store design visuals – perfect for social sharing.
For a limited time at the activation, fans who purchase a bag of Lay’s Classic can unlock complimentary chef-inspired toppings and flavor combinations inspired by the Lay’s Table stadium culinary experience…