The National Marine Manufacturers Association (NMMA) has just announced it is adding a new show to its industry-owned Discover Boating boat show portfolio. The Discover Boating DTX Boat Show will debut March 18–21, 2027, at the Kay Bailey Hutchison Convention Center in Dallas, creating a new marketplace for the recreational marine industry to connect with boat buyers across North Texas.
Texas ranks third in the U.S. for boating expenditures and is home to more than 625,000 registered boats, according to the organization, with recreational boating generating more than $11.8 billion in annual economic impact and supporting more than 38,000 jobs statewide. The Dallas-Fort Worth region alone accounts for approximately 179,000 registered boats and $1.9 billion in recreational boating economic impact.
“Texas is one of the strongest boating markets in the country and North Texas has an enthusiastic boating community and a growing population of potential buyers that have historically been underserved,” said Frank Hugelmeyer, NMMA President and CEO, in a news release. “Our goal is to turn the Discover Boating DTX Boat Show into one of the nation’s top annual showcases by featuring the best boat brands and regional dealers while also leveraging Discover Boating’s powerful national marketing reach. This approach will help to attract and engage thousands of new boaters and provide Texas families and local consumers with the best options for both their budget and lifestyle.”
Experience the Discover Boating DTX Boat Show
The DTX Boat Show will draw on Discover Boating’s consumer reach and NMMA’s experience producing boat shows in major U.S. markets. Plans include experiential features, boating education and promotions designed to help attendees explore boating, compare products and connect directly with marine businesses, according to the organization…