DALLAS — As concerns mount over potential health risks linked to chemical hair straighteners, one Black-owned haircare company is positioning itself as part of the solution.
Her Story
Autumn Yarbrough, founder and CEO of Nu Standard, believes that true beauty starts with what’s beneath the surface.
“The message needs to be focused more so in the Black community about the inner health of hair and where it begins,” she said. “A lot of times we forget that everything starts from the inside.”
She launched her beauty and haircare line in 2020, following her own struggles with hair loss due to alopecia…