In the world of elite galas and luxury brand experiences, few creative directors command both respect and reverence quite like the unapologetically brilliant, Will Haggins IV. The mastermind behind this 2024’s show-stopping Dallas Black Chamber of Commerce‘s Cowboy Couture Gala has built a reputation for transforming ordinary events into unforgettable moments that linger in the cultural conversation.
“I describe myself creatively as innovative with a strong hatred for boredom,” Haggins tells me as we sit down at his design studio in Dallas. “In everything I do, there must be an experience factor. I ensure guests aren’t just present—they’re participating.”
This philosophy has made him the go-to creative director for legacy brands like Jack Daniels and Woodford Reserve, along with high-profile events including the Black Men Summit and the Amethyst Gala. His signature touch, as the man behind Sir 4ourth Event Architects—a perfect balance of luxury and authenticity—has become his calling card in an industry where mediocrity simply won’t survive…