7-Eleven marks three decades of Operation Chill

IRVING, Texas7-Eleven is celebrating the 30th anniversary of Operation Chill, the company’s signature community outreach program aimed at promoting positive police-youth engagement and neighborhood connection. Since its launch in 1995, the program has encouraged meaningful interactions between law enforcement and young people by empowering officers to reward kids they observe performing good deeds or displaying positive behavior with a coupon redeemable for a free small Slurpee drink at participating  7-Eleven, Speedway and Stripes stores.

Fostering stronger, safer communities is a core tenet of 7-Eleven, Inc.’s philanthropic mission to build thriving communities. As the program builds on three successful decades, 7-Eleven remains committed to being a catalyst for connection — one Slurpee drink at a time.

“Operation Chill is more than just a free Slurpee drink coupon – it reinforces the power of small gestures to build big relationships,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven. “Over the past 30 years, we’ve seen how this program has helped to break down barriers, encourage positive behavior and bring communities together.”…

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