Dallas will be graced with the presence of not one, but two Dallas Fashion Weeks later this month. The unrelated events both take place in and around downtown, and each will feature multiple runway presentations across several days — the similarities end there.
First, Nova Strategy Group’s Dallas Fashion Week will take place Oct. 7-9. Then, Dallas Fashion Week presented by The Bureau will run from Oct. 23-26.
The Backstory
The history of fashion week-style events in our city is varied. These productions are typically mounted by a single company, which charges a participation fee to designers or brands and sells tickets to attendees. A distinction must be made between fashion weeks and solo shows mounted by an individual store, charity or brand. Think official music festival performer versus a spill-over club date or benefit concert.
Accentuating the positive, The Pin Show and Fashion X Dallas were two long-running events from the past that combined curated regional talent lineups, professional marketing efforts and high production values. However, we’ve also suffered through our fair share of lesser fashion week efforts plagued by poorly-produced shows, half-empty audiences or other failures to deliver on the return on investment for Dallas-area designers and fashion lovers…