NorthPark Mall’s AP x Swatch Drop Had Dallas Going Wild

Dallas showed up deep for the new Audemars Piguet x Swatch “Royal Pop” collection release at NorthPark Center — and things got so packed the store had to shut sales down for safety reasons.

Reports say more than 700 people lined up at NorthPark hoping to get their hands on the highly anticipated collaboration. Videos online showed massive crowds, long lines, and chaotic moments as collectors and resellers rushed to secure the watches before they sold out.

The hype surrounding this release has been unreal nationwide, with similar scenes happening in Atlanta, New York, Orlando, and even Milan where police reportedly stepped in to manage crowds. But Dallas is no stranger to watch madness. When Swatch released its original MoonSwatch collection, NorthPark also saw hundreds of people flooding the mall and lining up overnight…

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