The impending ban on TikTok has local small businesses rethinking their marketing tactics.
News Center 7′s Malik Patterson speaks with workers from Coffee Expressions, a local coffee shop that used TikTok to grow their audience around the Miami Valley.
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“Personally, I feel as though by banning the app, it’s shutting down a lot of possibilities and a lot of revenue for us and other businesses,” Liv Farmer, a shift supervisor at Coffee Expressions, said.
Coffee Expressions started making TikToks after the Covid-19 pandemic, as businesses were working to rebuild their consistent customer bases…