Less than a year after reopening, BuyBuy Baby is once again closing all stores.
The company announced on its website that it will become an online-only store as part of a “strategic reset,” CNN reported.
“As we reflect on the past year at buybuy BABY—a period of trials, learning, and invaluable insights—we recognize the need for a strategic reset,” the store stated, adding that the brick-and-mortar locations will close by the end of the year.
Only 10 locations reopened under a new parent company less than 12 months ago.
Going out of business sales started on Oct. 18 and nearly everything is being offered at “significant discounts” at the retail locations, the company said online .
If you have gift cards that haven’t been used yet, they can be used in stores through the end of the month, and online after that. Baby registries will still be available online while families who have ordered furniture will be contacted by the company or can reach out via email .