The Brief
- Beyoncé’s Cowboy Carter residency at Mercedes-Benz Stadium in Atlanta features themed attire, extensive merchandise, and a focus on stage design with the retractable roof closed and Halo Board off.
- Mercedes-Benz Stadium enforced a strict clear bag policy, causing delays; fans with floor seats had specific entry points, and security efficiently managed crowd control.
- MARTA enhanced transit services for the event, offering extra rail service and shuttle trains, advising riders to use GWCC or Vine City stations for direct stadium access.
ATLANTA – The Queen Bee has arrived. Beyoncé will open her four-night Cowboy Carter residency at Mercedes-Benz Stadium on Thursday night, transforming downtown Atlanta into a stage of Southern spectacle and fan-fueled celebration.
From cowboy hats to couture fringe, tens of thousands are expected to be dressed in theme, ready for a night of country swagger and pop power.
Cowboy Carter merch, show times, etc.
Timeline:
The venue opened its parking lots at 2 p.m., with fans lining up at merch stands before the sun hit its peak. …