Pizza boxes have been known to advertise movies, TV shows and athletic competitions. But this time, employees at a pizza shop in Georgia got something particularly unique.
U.S. Customs and Border Protection has recently confirmed a marketing campaign involving graphic pizza boxes encouraging those interested to join the Border Patrol with a QR code linking to their careers page — but some small businesses receiving the boxes aren’t exactly on board with it.
One such operation is Mojo Pizza N’Pub in Decatur, Georgia, just north of Atlanta.
Why did Border Patrol advertise with pizza boxes?
CBP issued a statement last week saying they work with the MarCom Group in Virginia to support their marketing and advertising efforts. As part of their recent recruitment efforts, MarCom initiated a campaign in Atlanta to coincide with the SkillsUSA National Leadership & Skills Conference, an annual week-long event that includes trade shows, workshops and seminars related to career and technical education. The campaign included advertising at the airport and on said pizza boxes…