Metro Atlanta pastor says Target boycott will continue amid leadership change

Metro Atlanta pastor Jamal Bryant, New Birth Missionary Baptist Church Senior Pastor says Target hiring a new CEO great news the desired effect of a boycott from earlier this year.

What began as a 40-day fast from shopping at Target, grew into a nationwide boycott. Bryant previously called on Black churches to boycott until Target restored its diversity, equity, and inclusion (DEI) programs. Pastor Bryant says the effort is already making an impact.

“Target’s stock dropped from $145 to $93 a share. Foot traffic is down 7.9%, and online sales fell 9.3%,” Bryant said…

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