Before Primo Cutz ever had a name or a location, it started with work ethic. Marlon Hicks was behind a grocery store register at Publix, learning how to show up on time, talk to people, and take pride in doing things the right way. But the real spark came from closer to home. Watching his mother work and push forward planted the idea that building something of your own wasn’t just possible—it was worth chasing.
Barbering became that path. What began as a skill quickly turned into a calling, blending creativity, confidence, and connection. Marlon didn’t just want to cut hair; he wanted to offer a premium experience—something that felt intentional from the moment a client sat in the chair. That idea eventually became Primo Cutz, a name rooted in meaning. “Primo” reflects exactly what Marlon aims to deliver: top-tier service, professionalism, and care that goes beyond the haircut itself.…