Atlanta is gearing up for a major hometown celebration on Saturday, April 4, 2026 — better known as 404 Day, a nod to the city’s iconic area code.
Rap legend Big Boi, one half of the groundbreaking duo OutKast, will headline a free all-day block party that blends music, food, and local culture in true ATL fashion.
The event, officially titled “Impossible x Big Boi: 404 Taste the Block”, is a collaboration between Big Boi and Impossible Foods. It takes over Smorgasburg Atlanta at 140 Forsyth St SW in downtown Atlanta from 11 a.m. to 7 p.m.…