DENVER — Jennifer Sey hasn’t run afoul of Colorado’s newly passed ban on “misgendering,” but it’s only a matter of time.
Last year, Ms. Sey founded XX-XY Athletics, a sportswear company that bills itself as “the only brand standing up for female athletes and the protection of women’s sports” in reaction to the influx of male-born competitors in female athletics.
Referring to transgender people by their opposite-sex names and pronouns in advertising and customer interactions, as Colorado law now requires, would be more than inconvenient — it would contradict her entire business model…