A climate campaign by the Johnston administration in Denver, which notably encourages people to “eat less meat,” drew criticism from Colorado’s agricultural producers, who called the marketing blitz “tone deaf,” “elitist” and yet another “demonization” of cattle production.
Activists, meanwhile, praised the campaign, arguing that “animal farming” is “very bad for the climate” and hoping other cities would follow suit in pushing for a “plants-based” diet.
The “Do more. Do less. Do something.” marketing campaign also includes suggestions to “vote for climate-conscious leaders,” shop at thrift stores and plant a tree. The $3 million campaign is funded by the city’s Climate Protection Fund, which voters approved to raise $40 million each year for “urgent action to mitigate the causes of climate change.”…