Billboards tout ‘Born to be Wild’ license plate funding wolf–rancher coexistence

DENVER — New billboards across Colorado are promoting a message aimed at two groups often at odds: ranchers and wolves.

The signs spotlight the “Born to be Wild” license plate, which raises money for nonlethal conflict mitigation between wolves and livestock.

“We’re sending the message that wolves and ranching can co-exist in Colorado,” said Courtney Vail with the Rocky Mountain Wolf Project…

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