Tucked away in a Denver strip mall sits a retail phenomenon that has Colorado bargain hunters mapping out pilgrimages from as far as Fort Collins and Colorado Springs – Super 99+ Cents, where shopping carts overflow and wallets somehow remain surprisingly full.
The name itself is a beautiful bit of retail understatement, like calling the Grand Canyon “a nice ditch” or referring to a blizzard as “some weather.”
That little plus sign after “99 Cents” is doing Olympic-level heavy lifting, hinting at the vast universe of bargains waiting inside that extends well beyond the single-dollar threshold.
Walking through the entrance feels like stepping into an alternative economic dimension where inflation took a permanent vacation sometime during the Clinton administration…