Krystal Blum is employed as the Director of Marketing and Events for the We Will Collective , which serves as the primary NIL arm for Iowa State . She is sick and tired of the anonymous trolls on the internet. Especially those who have an affinity for the Cyclones’ biggest rival.
Her frustration ultimately proved lucrative for the university.
Krystal works alongside her husband, Brent, who took over as the Executive Director of We Will Collective when it first came to exist in July of 2022. His job is to help student-athletes at his alma mater earn their full potential through Name, Image and Likeness. Collectives today also serve as the financial foundation for recruiting. The Blums are at the forefront of those efforts because money fuels success…