Hello Kitty is one of those instantly recognizable cultural staples that’s been around since time immemorial. A Japanese cartoon created all the way back in 1974, she has endured numerous global cultural changes to remain relevant to this day. According to The New York Times, by 2010, Hello Kitty was worth about $5 billion/year, with her likeness on shirts, hats, mugs, and too many trinkets to name.
Iowans will have a chance to get both a taste of Hello Kitty beverages and a chance at some exclusive merch when the Hello Kitty Café Truck rolls through the state in May. This pastel-pink truck travels the country putting smiles on people’s faces. It doesn’t matter if you’re nine or 90. Everyone flocks to the Hello Kitty Truck.
The Des Moines Register reported this week that the Hello Kitty Café Truck will be stationed at the Jordan Creek Town Center in West Des Moines, IA on May 24th, 2025 from 10am – 7pm. It will be parked in front of the Century Theaters on the southeast side of the mall…