On August 29, 2000, a new voice for Latinos in the Midwest was born. That day, Tar Macias published the first issue of Hola America, a bilingual newspaper dedicated to connecting, informing, and uplifting the Latino communities of Western Illinois and Eastern Iowa. What started as a bold step into uncharted territory has grown into a trusted media group that continues to expand its impact across the region.
Twenty-five years later, Hola America Media Group — led by Tar and his wife, Erika — has transformed into a powerhouse of Latino media, now publishing Hola Iowa and Hola Nebraska in addition to its original flagship paper. Together, these outlets have become essential platforms for celebrating Latino culture, championing entrepreneurs, and ensuring that the stories of one of the nation’s fastest-growing populations are told with respect and pride.
Honoring Tradition, Inspiring the Future
From its inception, Hola America was built on the principle that news should reflect the community it serves. Inspired by the late Jerry Taylor, former publisher of The Dispatch and The Rock Island Argus, Macias shaped Hola America to be not just a newspaper, but a cultural mirror of Latino life in the Heartland.
Over the years, the publication has evolved into a vibrant media staple that uplifts achievement, supports local businesses, and provides visibility to stories often overlooked in mainstream outlets. Its commitment has earned national recognition, including 16 José Martí Media Awards at the National Association of Hispanic Publications Annual Conference in 2024.
Community leaders agree on its lasting influence. Jesse Noriega, executive director of the Greater Quad Cities Hispanic Chamber, shares:…