The Slow Era started out as an online and travel gig for owner Malena Magnolia, and slowly turned into a dream of opening her own store.
The Slow Era opened a new location at 130 Main Street, Suite 101, Ames, IA. During Magnolia’s traveling days, she made connections with people from the Ames and Boone communities and built up a clientele for her business.
“I also did a lot of markets around the Midwest, but specifically Ames and Des Moines, and I also built a clientele here just from doing those markets,” Magnolia said. “And then I also rebranded during that time from an old name to a new name, and just really rethought my brand strategy and what I wanted my brand to represent.”…