WEST DES MOINES, Iowa — Hy-Vee is launching a new initiative aimed at engaging young customers with the introduction of the Hy-Vee Kids Club.
This program aims to educate and entertain children through various activities centered on food and wellness.
“The Hy-Vee Kids Club is a tangible example of Hy-Vee living our mission of making lives easier, healthier and happier,” said Tina Potthoff, senior vice president of communications for Hy-Vee. “Through engaging activities, we connect with children on essential life skills like nutrition and cooking, while also enriching the shopping experience and strengthening family and community bonds.”…