Hidden along a stretch of Iowa highway in the tiny town of Luther sits a red and silver building that’s become the North Star for barbecue enthusiasts across the Midwest.
Whatcha Smokin BBQ & Brew doesn’t announce itself with neon signs or flashy billboards – it lets the aromatic clouds billowing from its smokers do the talking.
And what those smoke signals say translates roughly to: “Prepare for a religious experience involving meat.”
The unassuming exterior might fool first-timers into thinking they’ve made a wrong turn…