DES MOINES, Iowa — Dry January: it’s an entire month where folks say no to drinking alcohol (or Damp January, when they say no, more often). But did that trend hold up here in the metro that’s home to over 50 bars and breweries?
For Big Grove Brewery, it did, but another factor is also at play.
“January is a little bit of a slower month, but I think the slowness more has to do with the weather than Dry January itself. Although, there is sort of a dip in alcohol sales,” said Shauna McKnight, the marketing manager for the brewery…