DES MOINES, Iowa — At Irene’s Flowers, there’s beauty in the chaos. You’ve probably heard that saying many times before, but in the week leading up to Valentine’s Day, that saying is even truer than the truest love.
“Starting [a few days before Valentine’s Day], we expect phones and walk-in traffic to increase significantly,” said Annie Miller, the owner of Irene’s Flowers.
Orders, designs, stocking up — you name it, Irene’s Flowers is on it. They’re following up their busiest Valentine’s Day on record in 2025, and don’t expect the rush to end anytime soon…