WEST DES MOINES, Iowa (KCCI) – A once quiet toy section at Bing’s in Valley Junction now has people lined up outside the store waiting to get their hands on one thing: NeeDoh squish toys.
“This is our generation’s Beanie Babies or Tickle Me Elmo,” Bing’s owner Val Veiock said.
The toys are similar to a stress ball and come in all kinds of shapes and sizes, and they’ve garnered virality online. There are more than 200,000 posts on TikTok using the #needoh hashtag, KCCI reports…