It’s a brand new year and many people are ready to start the goals they’ve set for themselves. For many, one challenge to start the year is Dry January.
A lot of people see alcohol as a way to unwind or socialize.
“When I got to the end of the day when I was thinking about a little treat to wind down with. If I wanted something to drink that felt like a reward, the only option was alcohol,” Jason LaValla, the founder and CEO of Casamara Club, said.
But now, the tide may be changing with the rise of people doing Dry January.
“I think it’s important, too, because a lot of people are abstaining from alcohol and kind of want it to be a little bit more socially acceptable,” Donna Olkowski, the general manager at Rose House Brunch, said.
In the same vein as New Year’s resolutions, many people take on Dry January.
“I just think it’s it’s good for your physical health. It’s good for your mental health. And I’m just, I’m kind of like, don’t want to drink all the time, you know what I mean? And I just think that we need to make that more acceptable, that it’s okay that there are people out there that don’t want to drink,” Olkowski added.