While other retailers are closing doors, Burlington is cutting ribbons—adding six new stores across Michigan.
Watch Meghan Daniels’ video report:
Burlington opens 6 new Michigan stores while other retailers close doors
The discount retailer’s secret? The thrill of the deal hunt that keeps customers coming back for more.
“We get a tremendous value on our stuff and there’s, it’s limited quantities, so when you come in as a customer, you don’t know exactly what we’re going to have and it creates this treasure hunt where sometimes we’ll see customers come in 2 times, 3 times, 4, 5 times a week just looking for what just came in the truck,” said Marty Frent, Michigan regional vice president for Burlington.
As other retailers retreat from brick-and-mortar locations, Burlington is betting big that Michigan shoppers still love the hunt—and the thrill of finding that perfect deal…