Michigan owned and operated Born IN Detroit Apparel, LLC has just moved their storefront and opened a new, larger storefront at 1419 Woodward Ave. in downtown Detroit, near Grand River Ave. Located just down the street from their original store, the new space, designed in partnership with Michigan’s top furniture retailer, Gardner White, will feature the beloved lifestyle brand whose apparel and merchandise celebrates community spirit and Detroit pride.
Originally conceived as a temporary pop-up during the 2024 NFL Draft, the Born IN Detroit store proved to be so popular that it became a permanent fixture and must-see destination on Woodward Ave. With their ever-expanding lines of apparel and merchandise, Born IN Detroit seized the opportunity to expand into the new 1,950 sq.ft. space previously occupied by Dez Delmar Forever.
In the new space, shoppers can continue to expect to find a variety of ways to showcase their Detroit pride. From apparel featuring new and classic Born IN Detroit designs on t-shirts, sweatshirts, hoodies and sweatpants in men’s, women’s, and youth sizes to merchandise ranging from hats and crossbody bags to glassware, Detroit natives and visitors can find countless ways to show their pride and affection for the Motor City. The store also carries Born IN Detroit officially licensed apparel for the Detroit Tigers, Lions, Red Wings, Pistons, and Amps along with several colleges including the University of Michigan, Michigan State University, Eastern Michigan University and Oakland University…