Sweet 220 Bakery in Livonia cranked out 10,000 cupcakes last week. A video by Seoung Lee sparked the boom. The post saved the 18-year-old shop, which had been struggling to stay afloat.
Lee operates Chow Down Detroit, an account dedicated to helping restaurants in crisis. He grabbed cupcakes from the bakery and shared his opinion with followers. “These might be the best cupcakes in Detroit,” Lee said in his review, according to FOX 2 Detroit.
Hassan Makki, a certified pastry chef who co-owns the shop with his wife, watched the business hit rough times before Lee’s post blew up. “We can’t really (raise) our prices on everyday people because they’re just like us, everyday people,” said Makki…