Jordyn Weaver’s journey from college entrepreneur to founder of Forefront ATL highlights the power of innovation, community, and elevating Black creators and brands through content-driven connection.
Echoing a tale as old as time: behind every project lies a bold idea and a creative mind eager to bring it to life. That’s how cultural innovator Jordyn Weaver began her entrepreneurial journey. While attending college at North Carolina Central University, Weaver discovered the historical significance of Durham’s Parrish Street—a once-thriving business district of Black-owned enterprises between the late 1800s and mid-1900s, often referred to as “The Black Wall Street of Durham.”
“It sparked a passion in me to want to empower the Black community through entrepreneurship and innovation,” she recalled.
According to a 2017 report conducted by the nonprofit Prosperity Now, the median wealth gap of Black Americans is projected to reach $0 by 2053. “This was me, maybe 20 or 21 years old in college, and I felt so inclined to do something about that,” Weaver told GU…