UNC’s Seth Trimble Plants Roots, Takes Leap With Ben & Jerry’s Ownership

CHAPEL HILL, N.C. — A quiet Ben & Jerry’s sat still on Franklin Street around 4 p.m. on Friday before Seth Trimble stepped inside. Any other day, it would be business as usual, but that afternoon, the North Carolina guard was documenting some personal history.

He walked in and greeted his parents, who, outside of the gentleman behind the counter serving ice cream, were among the only ones in the store before he entered. Trimble walked in with Antonio McBroom, his mentor since he arrived at UNC.

Trimble posed for a few photos inside the ice cream shop before a young boy and his dad walked in for some ice cream. Soon after, Trimble slid on some gloves, tied on a black Ben & Jerry’s apron and went to work. The kid ordered chocolate ice cream, and Trimble served up two scoops for him on a waffle cone before handing it to him…

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