A Durham restaurant known for its hard-to-pin-down menu and offbeat marketing tactics—like purposefully hanging its outdoor sign upside down, so that passersby might be enticed to stop in and point out the mistake—has closed its doors.
In a Monday social media post, Bull City Solera and Taproom owner Seth Gross did not provide a reason for the closure but wrote that he hopes to “reopen one day with a new concept.” Gross owns the building that housed the restaurant at 4120 University Drive, according to property records.
Gross’s flagship restaurant, Bull City Burger and Brewery, remains open in downtown Durham. Pompieri Pizza, another Gross venture, closed in December 2023 after the landlord proposed a rent increase of more than 100 percent…