This article on Lettering Express originally appeared in the September 2026 issue of THE SHOP magazine.
Editor’s note: The following case study was provided by Avery Dennison Graphics Solutions as an example of a unique profit path in the wraps and graphics market.
Spend a few minutes chatting with Charlie Trujillo and you might come away with the impression that he’s just a laid-back, go-with-the-flow kind of guy…