A solar equipment maker has pulled its assembly and distribution operations out of Juarez, Mexico, and set up shop in El Paso, Texas, joining a wave of manufacturers retreating from the border city amid tariff pressure and shrinking factory employment there. SnapNrack, a subsidiary of Sunrun, will mark the move with an official ribbon-cutting ceremony at its new facility on November 4.
The new El Paso site has fully onshored SnapNrack’s assembly and distribution work from its former facility in Juarez, according to Solar Power World. The outlet reports that shifting operations across the border eliminates the international customs friction and cross-border transfer delays that come with shuttling product between Mexico and the United States. As pv magazine USA notes, SnapNrack frames the move as part of a broader commitment to U.S. manufacturing and supply chain security.
From its new Texas base, SnapNrack can tap into regional transportation networks that didn’t offer the same efficiency across an international line. The facility uses the I-10 and I-25 interstate corridors along with the region’s southern gateway rail network to move product nationwide, per a report from North American Clean Energy citing the company’s own materials. That same account notes the setup replaces cross-border logistics with centralized assembly and distribution located entirely within Texas.
Why the Border Shift Makes Financial Sense
SnapNrack says onshoring protects its value chain against international regulatory shifts and tariff volatility, according to the same North American Clean Energy report…