EL PASO, Texas ( KTSM ) — A family business that got its start in Ciudad Juarez is now an international chain with its star product: the churro relleno (filled churro).
Churro Time is a family-run business led by CEO Rogelio Cantaño, his wife and his two daughters.
They have returned to Cielo Vista Mall after several years’ hiatus — located on the bottom floor, across from the Build-A-Bear Workshop.
The newest location of Churro Time has been open for business for roughly a year and a half. They had previously been located at the mall from 2012 to 2018.
In this tight corner of the mall is where the magic happens: the making of the classic churro. But what makes this churro different from others and what has made it international?
KTSM.com is profiling Hispanic business and community leaders in the El Paso region during Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15.
“We have our own recipe that we came up with. We’ve made it into an instant mix for sale,” said Cantaño in Spanish.