Discrimination and unethical trade practices can severely damage a brand’s image and can also lead to legal trouble in the age of social media. But it may prove to be very costly for Walmart if a man wins a court battle against the retail giant. Earlier this year, a Texas man sued Walmart for $100 million in damages and will only accept “unlimited free lifetime shopping” at any of its locations as an alternative. Roderick Jackson of Waskom, Texas, filed two handwritten complaints with a District Court over an incident inolving discrimination and the “false pretense of shoplifting” at a Walmart outlet, according to Fox News .
What Led to the Lawsuit?
Jackson filed the complaints without an attorney in January that said he was suing Walmart for an incident that occurred at a store in Omaha, Nebraska, in March 2021.
According to documents obtained by Fox Business , one complaint was over a “false pretense of shoplifting” and the other claimed that he “suffered civil rights violations based on race/color.” Apart from the compensation, Jackson also demanded that Walmart should pay all court fees associated with the lawsuit. The complaints did not provide any other details about the incident that he mentioned, while a spokesperson for Walmart said the firm does “not tolerate discrimination of any kind.”