Fyre Festival’s long, strange journey will continue later this year as the festival will pivot to a pop-up Caribbean Island adventure week as the brand spins off into new opportunities.
Billy McFarland attempted to put on a second Fyre Festival earlier this year, but plans fell through and eventually the decision was made to sell some of Fyre’s IP and take Fyre Festival in a different direction. Initially, TruBlue streaming service co-founder Shawn Rech bought in with plans to launch a Fyre Festival streaming service. Now comes another Fyre-branded event scheduled for September that will send people to an island in the Caribbean for what appears to be a luxurious week at a beachfront hotel.
What Is the Fyre Coral View Pop-Up?
Set for the week of Sept. 3-10, 2025, the Fyre Coral View Pop-Up is promising “a weeklong escape blending adventure, spontaneity and paradise.” It’s set to take place at Utila in the Bay Islands of Honduras.
According to the Fyre Hotels website, the small beach resort had seen that Fyre was putting their IP up for sale and decided to use the brand to bring attention to their location and luxuries…