El Paso ISD launches campaign to boost student attendance

EL PASO, Texas (KFOX14/CBS4) — The El Paso school district wants to improve attendance with a new campaign.

On Friday, EPISD launched a new initiative, the “Right Here. Right Now. Because…” campaign, which aims at improving student attendance and is a multi-platform effort to engage students and families.

The campaign kicked off with a districtwide telethon on Friday and will continue with “Operation Search,” a door-to-door effort to reconnect with families and change perceptions about attendance among students, parents, and teachers on September 20…

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